Remember Pokemon Go? Remember how everyone was running around town with their phones trying to find Pokemon? Well, that project utilized GPS technology to create a marketing frenzy with Pokemon. This is the same thing we can do with Geofencing Marketing.
- A virtual geofence is traced around an event location where the advertiser wants to build an audience based on their visit to that particular location during a set, scheduled timeframe.
- When people enter the geo-fenced location during the set timeframe, they will then become a part of an audience that can later be targeted following the event.
- What’s nice about this technology is that we can also put a virtual fence around a zip code to help you even more geo target your audience.
If you want to learn more about this amazing service and how it can really help you grow your business or create local exposure, let’s talk. Schedule A Consultation Today!